Day Drinking with Little Big Town

 

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Day Drinking with Little Big Town

Day Drinking with Little Big Town

Robert Parker Online

“We got some incredible news today,” Schlapman says. “Our project is a baby, and it’s beginning to grow. And today, 645 Publix stores just placed their first order of Day Drinking. That’s a big deal!” There are woo­hoos around the table as she tells me this. Fairchild chimes in, “It’s like putting a song out there. And you think of the ways you can share a song so more people can hear it. And that’s how it is with our cans. We just want to see people enjoying these cans, enjoying life, celebrating moments.”

The band’s winemaker, Hal Landvoigt, an affable, enthusiastic fellow, has an easy camaraderie with Little Big Town. He’s refreshingly emotional about his job making wines for 4 Cellars and now Day Drinking. “When you meet these people, you want every conversation with them to continue. I could stay up all night and talk with them. That doesn’t happen often in work situations. It’s rare to connect on a personal, music and wine level with people. And I’ve been as warmly embraced by them as I wanted to embrace them back…that made me want to work twice as hard.” Landvoigt, whose children are in the same age range as some of the band’s children, joined Little Big Town in the vineyard shortly after they started to work together to hang placards, assigning each child’s name, to a vineyard row. “Music is not something that touches you only in your ears. It touches you in your heart, in your eyes. When you listen to it, it can make you cry. It can make you feel things. Remember things. Wine does that same thing for me. I can smell a wine and be reminded of a day 20 years ago I spent with my grandfather, or meals that I had when I was very young that were powerful moments.”